Private AI pricing
From £4,500 one-off for a desktop unit, or from £1,800 a month for private cloud. No per-request, per-seat or per-document fees.
Three ways to run it
Pick the size that fits your team. We install, set up and support every option.
Best Value for Small Teams
Desktop
For small teams of up to 10
from £4,500one-off
- A desktop machine, supplied and set up by us
- Works with no internet connection
- Unlimited use for a flat fee
Support and maintenance
from £500a month
- Software updates installed as new versions arrive
- Security patches applied when vulnerabilities are found
- A newer open-source model installed when a better one arrives
- Technical support from our UK team
Best for Distributed Teams
Private cloud
For growing companies
from £1,800per month
- Your own servers in a UK data centre
- Nothing routed outside the UK
- Unlimited use for a flat fee
- We handle updates and support
Private rack
For large teams and the public sector
Custompriced per project
- A cluster of servers in your own data centre
- Built for heavy, everyday use
- Search across all of your own documents
- 24/7 support from our UK team
Prices exclude VAT. Installation and setup are included. Private cloud and Private rack include support; Desktop support is billed monthly under a written service level agreement.
Pricing questions
- How much does private, in-house AI cost?
- Hard Inf. charges from £4,500 one-off for a desktop unit with support and maintenance from £500 a month, or from £1,800 a month for private cloud. Private rack is priced per project. Prices exclude VAT, and installation and setup are included.
- Is there a per-seat, per-token or per-document fee?
- No. You pay for the hardware and its maintenance, not for each request, seat or document, so the cost stays flat as more people use it and as volume grows.
- Where does the AI actually run?
- On hardware you own. A desktop unit sits in your office, private cloud runs on your own servers in a UK data centre, and private rack is a cluster of servers in your own data centre.
- Does any data leave the UK or reach a third-party AI provider?
- No. Documents are never copied, routed or backed up outside the country, there are no third-party API calls, and your data is never used to train or improve a model.
- Can it run without an internet connection?
- Yes. The desktop option works with no internet connection at all, so the model and your documents stay on the machine.
- Which compliance standards does it meet?
- Installs are built for UK GDPR, with retention, access and deletion rules agreed and written down before go-live, and designed to meet Cyber Essentials.
- How quickly does it pay for itself against a public AI service?
- Most teams cover the cost of the hardware within six months, based on a mid-size team spending about £4,000 a month on a public AI service where costs rise with use.
- What happens when a better open-source model is released?
- Your support and maintenance retainer includes installing a newer open-source model when a better one arrives, along with software updates and security patches.